This critical design assessment is designed to help us help you. By completing this questionarre, you are providing jenningsredpath with the critical information needed to create your new brand identity design.

Cut & Paste the completed Q&A into your email. Then email to us at wade@jenningsredpath.com.

 

PLEASE PROVIDE COMPANY INFORMATION

• Your Name:

• Company Type:

• E-mail Address:

• Name of Company:

• Web Site URL:

• Snail Mail Address:

 

PROJECT BRIEF

• What copy do you want included in the main part of the logo?

• What products or services does you company/organization offer?

• What is the length of time you have been in business?

• What do you want to achieve with a new brand identity?

• What do you expect out of your new brand for the distant future?

• Do you have a sketch or illustration that want us to mock up our design from?
  (If yes, please note any additions or otherwise to your mock-up)

 

WHO IS YOUR TARGET AUDIENCE?

• Tell us a little about your current audience:

• Is your brand exclusive or inclusive?

• Have you considered who you would like to reach out that is currently not in your audience?

 

VISION AND SPECS

• What are some of your favorite logos and why?

• Have you chosen a color palette?

• Color is important, can you give a reason why you chose your color?

• Have you considered shape, images, art, or have something to include in your new logo?
  
  

VISUAL COMMUNICATION

• How would you like your logo to reflect your product/service or otherwise?

• Do you already have a tagline or phrase? Do you need jenningsredpath to create one?

• What are you trying to communicate to your target audience. Your new brand will convey a message from you, do you have something to say that is important to your identity?

• What types of media will your logo be used for? i.e. brochures, adverts, business cards, websites, etc.

 

COMPETITIVE POSITIONING

• Who are your competitors and what do you think about their logos?

• IMPORTANT: What type of visual imagery are you most connected too? What appeals to your most as far as visual communication?
  (Please include a 3 - 4 web addresses of sites that use the type of imagery or logos that you find appealing, and any notes about why you feel you are attracted to them:)
  

  1.  http://

  2.  http://

  3.  http://

• What makes you different and standout in your market?

 

TARGETED MESSAGE

• Describe your company in one sentence:

 

HARD DEADLINE

• Please provide us with a timeline for completion __/__/__

Are there any other comments/specific ideas we should keep in mind while designing your project?

That is all we need to get started. Please give as much of the above information as you see fit, but keep in mind that the more you offer up front, the less Q&A is required, and the smoother your project will go.